Web Marketing In 2013 (Podcast)

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On this episode I am basically re-introducing myself since I?ve been ?underground? since last summer.? I also talk about the main thing that you should focus on when it comes to web marketing this year.

If you are a self-employed entrepreneur, you don?t want to waste time and money on strategies that do not work or do not last. One of the biggest problems with hiring an online marketing service provider is that there are so many of them that claim they can do so much for you, but at the end of the day many of them are just doing what they recently read in an ebook or internet marketing course.? Many of them have not applied the strategies they learned to see if it even works.? I want to prevent you from being another marketer?s ?test subject?.

Believe it or not, there are marketers out there that get clients and then go to an internet marketing forum asking everyone how to do the work for the client?SMH!? Yes, it?s true!? I see them in the forums saying stuff like ?I just got my first client ? a contract for $2,500.? Now how exactly do I do the SEO for them??? I just think to myself how messed up it is that these self proclaimed ?experts? are out there getting money from business owners when they don?t even know how to implement the things that they said they could do.

The fact is, you will never know if you are dealing with an amateur that has no clue, unless you yourself know about the various types of web marketing strategies that work.? I?m not saying that you should do the work yourself (unless you want to), but what I?m saying is that you should educate yourself about how things should be done so that you will make the best decision when you hire a web marketing service provider.

If you prefer to do your own online marketing (and no it?s not hard) and would like to have someone to call whenever you need assistance with something, check out my mentoring program so that you can call me whenever you need help.

Tagged as: business marketing, internet marketing, online marketing, web marketing tips

Source: http://www.virtualmarketingmedia.com/podcast/web-marketing-in-2013-podcast

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Report: $700 Billion a Year Needed for Climate Change

According to a new report from the World Economic Forum, an additional $700 billion a year is needed to address climate change through clean-energy infrastructure, low-carbon transport, energy efficiency in building and industry and for forestry. Here are the details.

* Total investment in climate-change mitigration and adaptation in 2011 was estimated at $268 billion from the private sector, with an additional $96 billion from the public sector, the report stated.

* 2011's investment in combating climate change is 93 percent higher than in 2007, the World Economic Forum reported, but "this business-as-usual investment will not lead to a stable future unless it achieves environmental and sustainability goals."

* According to a World Economic Forum blog post from Bruno Berthon, the Global Managing Director of Strategy and Sustainability Services at Accenture, failing to shift from conventional investments to green alternatives will lock the world into high-emission, low efficiency technologies for the next 30 to 50 years.

* "Progress in green investment continues to be outpaced by investment in fossil-fuel intensive, inefficient infrastructure," stated the executive summary of the report, adding that -- as a result -- greenhouse gas levels are on track to create a global average temperature of at least 4 degrees Celsius above pre-industrial levels.

* The higher global average temperatures, the summary stated, the more frequent the natural disasters such as extreme heatwaves, hurricanes and rising sea levels.

* According to the report, the ongoing global economic crisis is constraining the availability of financing for green energy infrastructure, as is market uncertainty and the "unintended consequences of financial market reform."

* The World Economic Forum report stated that closing the green investment gap is affordable, but only with the support of public policy, including grants, increased lending, carbon credit revenues, grant money that is combined with technical assistance and phasing out fossil-fuel subsidies.

* "The transition is financially viable," the report stated. "The incremental costs of greening growth are insignificant compared with the costs of inaction."

* According to Reuters , the World Economic Forum's report, which was compiled by Green Growth Action Alliance, comes in advance of a forum to be held in Switzerland this week in which government and business leaders will talk about who should pay the cost of lowering emissions of greenhouse gas.

* As Berthon explained, the Green Growth Action Alliance was founded at the 2012 G20 meeting in Mexico and is a collaboration of business, governments, civil society and organizations whose mission is securing investment for green growth.

* The World Economic Forum's Green Investment Report 2013 is the first formal output from the Alliance, Berthon stated, and is one of the ways the Alliance is attempting to advance the green growth agenda.

Source: http://news.yahoo.com/report-700-billion-needed-climate-change-212700708.html

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Developing microbial cell factories by employing synthetic small regulatory RNAs

Jan. 20, 2013 ? Biotechnologists have been working hard to address the climate change and limited fossil resource issues through the development of sustainable processes for the production of chemicals, fuels and materials from renewable non-food biomass. One promising sustainable technology is the use of microbial cell factories for the efficient production of desired chemicals and materials.

When microorganisms are isolated from nature, the performance in producing our desired product is rather poor. Metabolic engineering is performed to improve the metabolic and cellular characteristics to achieve enhanced production of desired product at high yield and productivity. Since the performance of microbial cell factory is very important in lowering the overall production cost of the bioprocess, many different strategies and tools have been developed for the metabolic engineering of microorganisms.

One of the big challenges in metabolic engineering is to find the best platform organism and to find those genes to be engineered so as to maximize the production efficiency of the desired chemical. Even Escherichia coli, the most widely utilized simple microorganism, has thousands of genes, the expression of which is highly regulated and interconnected to finely control cellular and metabolic activities. Thus, the complexity of cellular genetic interactions is beyond our intuition and thus it is very difficult to find effective target genes to engineer. Together with gene amplification strategy, gene knockout strategy has been an essential tool in metabolic engineering to redirect the pathway fluxes toward our desired product formation.

However, experiment to engineer many genes can be rather difficult due to the time and effort required; for example, gene deletion experiment can take a few weeks depending on the microorganisms. Furthermore, as certain genes are essential or play important roles for the survival of a microorganism, gene knockout experiments cannot be performed. Even worse, there are many different microbial strains one can employ. There are more than 50 different E. coli strains that metabolic engineer can consider to use. Since gene knockout experiment is hard-coded (that is, one should repeat the gene knockout experiments for each strain), the result cannot be easily transferred from one strain to another.

A paper published in Nature Biotechnology online January 20 addresses this issue and suggests a new strategy for identifying gene targets to be knocked out or knocked down through the use of synthetic small RNA. A Korean research team led by Distinguished Professor Sang Yup Lee at the Department of Chemical and Biomolecular Engineering, Korea Advanced Institute of Science and Technology (KAIST), reported that synthetic small RNA can be employed for finely controlling the expression levels of multiple genes at the translation level. Already well-known for their systems metabolic engineering strategies, Professor Lee's team added one more strategy to efficiently develop microbial cell factories for the production of chemicals and materials.

Gene expression works like this: the hard-coded blueprint (DNA) is transcribed into messenger RNA (mRNA), and the coding information in mRNA is read to produce protein by ribosomes. Conventional genetic engineering approaches have often targeted modification of the blueprint itself (DNA) to alter organism's physiological characteristics. Again, engineering the blueprint itself takes much time and effort, and in addition, the results obtained cannot be transferred to another organism without repeating the whole set of experiments. This is why Professor Lee and his colleagues aimed at controlling the gene expression level at the translation stage through the use of synthetic small RNA. They created novel RNAs that can regulate the translation of multiple messenger RNAs (mRNA), and consequently varying the expression levels of multiple genes at the same time. Briefly, synthetic regulatory RNAs interrupt gene expression process from DNA to protein by destroying the messenger RNAs to different yet controllable extents. The advantages of taking this strategy of employing synthetic small regulatory RNAs include simple, easy and high-throughput identification of gene knockout or knockdown targets, fine control of gene expression levels, transferability to many different host strains, and possibility of identifying those gene targets that are essential.

As proof-of-concept demonstration of the usefulness of this strategy, Professor Lee and his colleagues applied it to develop engineered E. coli strains capable of producing an aromatic amino acid tyrosine, which is used for stress symptom relief, food supplements, and precursor for many drugs. They examined a large number of genes in multiple E. coli strains, and developed a highly efficient tyrosine producer. Also, they were able to show that this strategy can be employed to an already metabolically engineered E. coli strain for further improvement by demonstrating the development of highly efficient producer of cadaverine, an important platform chemical for nylon in the chemical industry.

This new strategy, being simple yet very powerful for systems metabolic engineering, is thus expected to facilitate the efficient development of microbial cell factories capable of producing chemicals, fuels and materials from renewable biomass.

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Story Source:

The above story is reprinted from materials provided by The Korea Advanced Institute of Science and Technology (KAIST), via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

---

Journal Reference:

1. Dokyun Na, Seung Min Yoo, Hannah Chung, Hyegwon Park, Jin Hwan Park, Sang Yup Lee. Metabolic engineering of Escherichia coli using synthetic small regulatory RNAs. Nature Biotechnology, 2013; DOI: 10.1038/nbt.2461

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/IMsZ6yw0e9U/130120150035.htm

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TEXT-S&P summary: BOC Aviation Pte. Ltd.

(The following statement was released by the rating agency)

Jan 21 -

===============================================================================

Summary analysis -- BOC Aviation Pte. Ltd. ------------------------ 21-Jan-2013

===============================================================================

CREDIT RATING: BBB/Stable/-- Country: Singapore

===============================================================================

Credit Rating History:

Local currency Foreign currency

26-Jun-2012 BBB/-- BBB/--

===============================================================================

Rationale

The rating on BOC Aviation Pte. Ltd. reflects the company's good cash flow

stability from long lease lives, sound competitive position, and support from

its 100%-owner Bank of China Ltd. (BOC: A/Stable/A-1; cnAA+/cnA-1). A

moderately higher leverage than that of other rated peers and the industry's

exposure to cyclical demand and aircraft lease rates partly offset these

strengths. We assess BOC Aviation's business risk profile to be "satisfactory"

and its financial risk profile to be "significant."

We assess BOC Aviation's stand-alone credit profile at 'bbb-'. Our rating

incorporates a one-notch uplift because we consider BOC Aviation to be a

subsidiary with "moderately strategic importance" to BOC.

BOC Aviation's financial performance and cash flows for the nine months ended

Sept. 30, 2012, were in line with our expectations. Revenues grew as the

company leased new aircraft to customers and EBITDA margins remained 90%-95%.

The company's EBITDA interest coverage of 5.5x-6.5x over the period was

stronger than the 3x-4x we had anticipated for 2012. This is because the

company's capital spending for the period and associated borrowing needs were

substantially lower than the US$2.9 billion we had assumed for 2012. BOC

Aviation does not publish quarterly financial statements.

The company's interest coverage ratios could decline moderately in 2013 as it

raises more debt to finance capital spending. Our capital spending assumptions

accommodate BOC Aviation's recent order of 50 new aircraft. The financial

difficulties that BOC Aviation's India-based customer Kingfisher Airlines Ltd.

is experiencing will not materially affect BOC Aviation's financial

performance in 2013, in our view. Currently, BOC Aviation still has aircraft

placed with Kingfisher, representing about 1% of the company's net book value.

Liquidity

BOC Aviation's liquidity is "adequate," as defined in our criteria. We expect

the company's liquidity sources to exceed its needs by about 1.2x or more over

the next 12 months.

Our liquidity assessment incorporates the following factors and assumptions:

-- Liquidity sources include our expectation of funds from operations

(FFO) of US$475 million-US$525 million for 2013. The company also has about

US$361 million in cash and cash equivalent as of June 30, 2012, although these

should now be significantly higher following a US$500 million senior secured

notes issuance in September 2012.

-- BOC Aviation has a committed credit line of US$2 billion from BOC and

committed credit lines of US$225 million from various other international

banks. Such credit lines provide the company with significant funding

flexibility, in our view.

-- We don't consider any prospective aircraft sales in our liquidity

assessment.

-- Liquidity needs over the next 12 months include short-term debt and

capital spending.

-- We exclude from liquidity needs bank loans that BOC Aviation would

repay with proceeds from aircraft sales over the next 12 months.

-- The company's liquidity sources will exceed its needs even if EBITDA

declines by 15%.

Outlook

The stable outlook reflects our expectation that BOC Aviation's financial risk

profile will remain broadly stable through 2014 despite a substantial

debt-funded capital spending plan. We anticipate that the company will

maintain a ratio of FFO to debt of 6%-8% and a ratio of debt to capital of

less than 82%.

We believe an upgrade is unlikely until demand and lease rates for aircraft

lessors improve sustainably. BOC Aviation's ratio of FFO to debt staying above

12% on a sustainable basis would indicate such improvement.

We could lower the ratings if: (1) BOC Aviation increases its debt-funded

capital spending beyond our expectations, such that its ratio of debt to debt

plus equity increases beyond 85%; or (2) we believe support from BOC is likely

to wane. We could also lower the rating if BOC Aviation's ratio of FFO to debt

falls below 5% on a sustainable basis. This could happen if the company's base

monthly lease rate declines below 0.65% while its average funding cost is 250

basis points over LIBOR.

Source: http://news.yahoo.com/text-p-summary-boc-aviation-pte-ltd-090513406--sector.html

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[WTS] Wordpress eBook Store With 20 Ebooks Ready To Sell Only ...

Wordpress eBook Store With 20 Ebooks Ready To Sell Only $7.50 - Instant Download

Would you like to make money by selling ebooks on a very hot and niche topic called Internet Marketing? Better still, have a ready-to-sell ebook store using a very popular blogging platform called Wordpress.

Blogging and social networking is the in-thing nowadays for people to connect and share information and news. Bloggers and online sellers like to use Wordpress because it is easy to set up and there is a huge community of people out there who loves Wordpress and supports it by creating new themes and plugins everyday to make websites or blog sites nicer, more user-friendly and with more functions.

Search engines love blogs because they tend to get updated regularly and since your Wordpress eStore is already SEO optimized for the search engines, your Wordpress website or eStore can get indexed faster and ranked better.

Introducing...
The Wordpress Internet Marketing Ebook Store

Features of this Wordpress Ebook Store:

1) This eStore is stocked with 20 of the latest ebooks focusing on the Internet Marketing niche market, complete with shopping cart functions which lets you change the ebooks, add more ebooks, change prices and currencies, upload ebook ecovers, sales tracking, etc.

2) 7 Affiliate banners of 3 different sizes - 468x60 px, 260x125 px, 125x125 px - can be put up to earn you commissions from selling other people's books.

You can also sell this advertising space to interested advertisers.

3) 40+ Web 2.0 Social Networking Sites icons to let you connect with your friends and customers thus bringing your website more traffic, sales and commissions.

4) An Amazon aStore on Internet Marketing books is included in your website to earn you even more commissions and giving your customers a wider selection of books.

5) We have already added a popular Clickbank Internet Marketing product but of course you can change it to any other product from Clickbank or from any other affiliate programmes.

6) A YouTube video on Internet Marketing has also been included and you are free to change it to any video that you prefer. This can be used to show a series of Internet Marketing lessons, thereby inviting your viewers to come back to your website week after week.

7) You can replace the 250 x 250 square Google Adsense Text Ad Unit in the eStore Side Bar with your own Adsense codes, earning you another passive income.

This Wordpress eStore has been installed with a very professional theme and this theme comes with an Admin Panel for easy control of the display items on your eStore. You can change the logo, switch on or off those banner items, decide what items to display in your eStore Side Bar and Footer sections.

9) It also has a rotating SLIDER DISPLAY that can showcase 4 of your popular ebooks.

10) Another feature is the PORTFOLIO which lets you display up to 10 ebooks of your choice.

11) The FEATURED section in the Side Bar highlights up to 10 of your favorite ebooks.

12) Another CONTENT FEATURED section displays 3 ebooks from your selected ebook category. Unlike normal ebookstore formats, this Wordpress theme breaks up the monotony of a rigid display of ebooks and makes your eStore more browser friendly and more interesting.

13) There is also a prominent Contact Us form in the Footer section for your website viewers to get in touch with you if they have any enquiries. An About Us section lets you describe yourself or your ebook business and you can even include your Avatar or Logo.

14) You can organize and categorize your ebooks in your eStore as follows:

Bonus! A 21-page Installation Guide is included in this package.

So what you get is a Wordpress Ebook Store that runs on auto-pilot once it is installed. All ebook sales are taken care of by the shopping cart and customers get their ebook downloads straight after payment.

BUY NOW! Only $7.50
The download link will be emailed to your Paypal email address right after payment, even if you buy at 3am.

Source: http://www.v7n.com/forums/content/330940-wordpress-ebook-store-20-ebooks-ready-sell-only-7-50-instant-download.html

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Red Moon Cafe: A Slow Embrace of Technology

Having reached middle age without having a computer or a cell phone, I don?t think of myself as a Luddite but simply someone slow to embrace new technology. One of my professors gave me a lesson in using WordStar in 1986 when I first entered graduate school to work on my MA. At that time, the computers in use by the English department had two 5.25 inch slots, one for the program disk and one for the disk containing one?s documents. All through graduate school, I continued to draft my essays in longhand first and then type up the final copy on my typewriter. Fortunately, my wife in 1989 helped me put my Master?s thesis on the computer so that it would be easier to make corrections. It took a few frustrating incidents before I mastered the use of the Insert key; something so simple could prevent me from losing text when making an addition or a correction.
By 1993, at the age of forty-two, I had my own computer, a 386, although it essentially was only good for WordStar, which by that time required the downloading of information from three or four 5.25 diskettes. Not having the Internet in my home office made it easier to devote attention to my writing. Taking my comprehensive exams for the PhD required that I learn to use Microsoft Word. Even so, I didn?t finally stop using WordStar until 1999 when my new computer at that time wouldn?t take the 5.25 diskettes containing the software for WordStar. Out of necessity, I had to become comfortable with Microsoft Word.
Despite this slow embrace of technology, I have learned much more about computers and word processing software. After getting tired of giving my money to computer repair people for minor upgrades and virus removal, I resolved about eight years to learn much more about computers and computer repair.
Accepting technology into my life hasn?t included a cell phone until more recently, however. I didn?t get my first cell phone until about 2001 when my wife insisted that I get one in case of an emergency during the lengthy commute to where I was teaching at the time.
About twenty-two years ago, when we briefly sold water treatment systems during a semester we didn?t get a teaching assignment, my wife and I used to admire the guy who had a phone in his car because it allowed him to get his assignments much quicker and to get directions when he couldn?t find the house where he was scheduled to make his sales pitch. We were forced to return to an area convenience store and to use the pay phone as we arranged our next appointment. Our time selling water treatment systems didn?t last. We sold two units but only got paid for one because the other buyer refused to disclose his regular income when the company wanted the buyer to sign a contract and to set up monthly payments. That $800 earned in commission, while not enough compensation for the time that we had invested in our training, helped to ease our poverty for a little while. The remainder of that semester was spent working temporary employment. We ended up moving to the Kansas City area during the following summer.
That Motorola 120C, my first cell phone, remained in use even after four or five years. I had no reason to update since I seldom used it and actually prefer not to use a phone because of my phone phobia, aka telephobia. I don?t know when I would have updated if Tracfone had not informed me that they would no longer service that phone in my area and sent me a replacement Nokia 1100 free of charge. Once again, that phone lasted several years until I replaced it with a Samsung T105G, which made it easier to send text messages even though it, too, didn?t have all of the features of a regular keyboard and made long messages difficult because of its inflexibility.
When we stopped paying for a landline last year, my wife bought a LG 500G as the house phone. After growing familiar with that phone from texting during those occasions when my wife drove, I discovered that it was possible to get my own LG 500G for $10. I can now say that I am much happier with my phone and use it frequently for texting when away from the house. I don?t think I have made an actual phone call in the month that I have been using this phone, however. This phone can be used as a mp3 player if one doesn?t mind using earbuds. It also offers a digital camera of something like 1.3 megapixels. These additional features may seem like bonuses although one has to consider the quality of the camera and the sonic capability of its single speaker. Nonetheless, I now more often make an effort to grab my phone when leaving the house instead of misplacing it and letting it go missing for days on end.
Having become more comfortable with a cell phone, I still don?t foresee a day when I will start acting like my relatives. While visiting them on Thanksgiving, and while trying to ignore the football game that was blaring from the television, I often glanced around the room and saw three or four of my relatives looking down at the screens of their iphones?either to play a game, to organize their pictures, or to send someone else one of their pictures. No one was talking. I hope I never will become that obsessed with technology.

Source: http://redmooncafe.blogspot.com/2013/01/a-slow-embrace-of-technology.html

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A bitter defeat for Merkel months before German election

BERLIN (Reuters) - In an extremely tight German state election that seemed to produce few clearcut winners, there was no argument over who the biggest loser was -- Chancellor Angela Merkel.

Her Christian Democrats (CDU), led by rising star David McAllister, had convinced themselves over the past week that they were on the verge of a stunning come-from-behind victory in Lower Saxony, a major agricultural and industrial region that is Germany's closest approximation to a swing state.

But on Sunday, they came up agonizingly short, losing power to the centre-left Social Democrats (SPD) and Greens, who together garnered just one more seat in the state assembly than the centre-right.

The defeat is a bitter one for Merkel, even if she remains a strong favorite to win a third term in a federal election eight months from now.

In one fell swoop, it gives the centre-left a majority in the Bundesrat upper house of parliament, meaning the opposition can block major legislation from Merkel's government and initiate laws themselves.

"I assume it won't be possible to push anything through the Bundesrat that the SPD doesn't want," Volker Kauder, a Merkel ally and leader of her CDU in parliament, told German public television on Monday morning.

That will not change after the national election in September, even if Merkel's centre-right coalition with the liberal Free Democrats (FDP) manages to hold onto power.

In the run-up to the federal vote, Merkel's room for manoeuvre will be limited and the notoriously risk-averse German leader may take a more cautious stance on a range of policy issues, including her management of the euro zone debt crisis.

The vote is also a blow to McAllister, the 42-year-old half-Scot who had ruled Lower Saxony since 2010 and become a protege of the chancellor, declaring on the eve of the vote that he was happy to be "Merkel's Mac".

There will be much hand-wringing in the CDU about McAllister's not-so-subtle hints to supporters in the weeks before the election that they use their votes to boost the score of the FDP.

His message resonated with CDU voters, but perhaps stronger than he would have liked.

The FDP, which had been expected to struggle to make the 5 percent threshold needed to enter the state assembly, ended up with a surprisingly strong score of 9.9 percent, largely thanks to CDU backers who split their two votes (in German elections voters cast ballots for both a party and a local candidate).

Yet the FDP's strong showing appears to have come at the expense of McAllister's CDU, which scored 36 percent, down 6.5 points from their last result in Lower Saxony in 2008 and well below the 40 percent-plus that opinion polls had forecast.

WARNING

With the loss, Merkel's CDU has now lost to the SPD and Greens in five states over the past two years, including in their longtime southern stronghold of Baden-Wuerttemberg and in Germany's most populous state, North Rhine-Westphalia.

The string of losses is likely to fuel anxiety about Merkel's ability to leverage her own popularity into votes for her party.

"The state election in Lower Saxony should be a warning for Angela Merkel for the federal election in the autumn," conservative daily Die Welt wrote on Monday.

The FDP were hailed as the big winners of Sunday's vote, but the result failed to silence internal critics who want to jettison national party leader Philipp Roesler before the federal vote.

Leading Roesler critic Dirk Niebel, who serves as development minister in Merkel's government, said the Lower Saxony surprise could not mask the FDP's problems at the national level and demanded a special party congress in May to debate its leadership.

The SPD will take some satisfaction from having ousted loyal Merkel ally McAllister, but the narrow victory does not give them the major boost in momentum they had been hoping for heading into the national vote.

Instead it highlighted the problems of their own chancellor candidate Peer Steinbrueck, who on Sunday accepted responsibility for weakening the party's score in Lower Saxony with a series of verbal blunders.

Just as with Roesler in the FDP, the result is unlikely to quiet voices within the SPD who have begun questioning Steinbrueck's suitability as a challenger to Merkel.

The only party that came out an undisputed winner from Lower Saxony was the Greens, who with 13.7 percent of the vote scored their best ever result in the state. But without a stronger performance from the SPD, their natural allies, the environmentalist party has little hope of dislodging Merkel as they did McAllister.

"We are doing our part," said Greens leader Cem Oezdemir. "But the SPD needs to look closely at how they can improve their own score."

(Additional reporting by Stephen Brown; Writing by Noah Barkin)

Source: http://news.yahoo.com/bitter-defeat-merkel-months-german-election-074946235--business.html

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